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Extended
Systems Gives Twentieth Century Fox Picture-Perfect Mobile
Technology for Field Service Application - Entertainment
giant reports significant improvement in product display
monitoring with mobile field service application powered
by XTNDConnect Server

Using
Pocket PCs from HP and Symbol Technologies connecting to
Extended Systems' mobile servers, custom solution increases
speed and efficiency of sales staff

February
25 ,
2003
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BOISE, Idaho (Feb. 25, 2003)
Extended Systems (Nasdaq: XTND), a leading provider
of mobile information management solutions for the enterprise,
today announced that the UK territory of Twentieth Century
Fox Home Entertainment International (TCFHEI), a division
of the Fox Entertainment Group that develops, produces and
distributes feature films and television programs worldwide,
has reported significant improvement in DVD and VHS product
display monitoring as the result of a mobile field service
application powered by Extended Systems XTNDConnect
Server technology.
By leveraging Extended Systems mobile
and wireless data sync expertise, Twentieth Century Fox
has boosted its product display monitoring capabilities
by improving inventory tracking and reporting, as well as
display specification compliance. XTNDConnect Server also
provides a means to capture, download and view digital photo
images of displaysall of which give retail outlets
enhanced sales tools and reduce costs through the elimination
of time-consuming, paper-based reporting and stock management
procedures.
Zync-Solutions, a mobile solutions provider
that specializes in PDA and web-based development, hosts
and manages the field application for Twentieth Century
Fox. Working through Zync, Twentieth Century Fox has equipped
its UK field marketing services firm, The Sure Group, with
an innovative combination of products consisting of mobile
infrastructure software from Extended Systems, iPAQ Pocket
PC devices from HP, inventory scanners from Symbol, and
Bluetooth-enabled cellular phones from Ericsson. Together,
the combination of products:
- Offers Twentieth Century Fox field reps
with the ability to synchronize, share and monitor business-critical
data regarding new promotions, sales figures and inventory
issues in real-time
- Improves speed and accuracy of stores
stock-on-hand data within Twentieth Century Foxs
inventory management system
- Provides real time visibility of actual
product availability on the shelves of each store, enabling
a quick response and replenishment if necessary to any
out of stock items
- Identifies non-compliance issues regarding
product displays in real time, enabling retailer head
offices to immediately respond to stores to prevent lost
sales during profitable selling periods
- Provides real time snapshots as well
as defined period analysis designed to profile and grade
store performance for education purposes with retailers
and stores and driving efficiencies in Twentieth Centurys
merchandising activities
- Eliminates the necessity for hand-written
reports, eliminating administration costs and improving
the efficiency of the time spent in stores by the field
team
According to Twentieth Century, often times
the best DVD/VHS sales figures for any given movie occur
on the day they are released to the public. For instance,
one of the best selling movies of all time is Titanic. Fifty
percent of the total movie sales from Twentieth Century
Fox were through transactions made on the movies first
week of release with 18 percent of the total sales occurring
on the first day. In this scenario and others, instant access
to promotional materials and inventory data, as well as
access to real-time nationwide sales trends and reports
is critical, particularly when helping to expedite inventory
to retail outlets with limited stock.
"Extended Systems technology
has proven to be a vital element of our mobile initiative,"
said David Stevens, trade marketing controller and project
manager at Twentieth Century Fox. "In six months alone,
we have increased availability, reduced returns as well
as improved profitability by identifying any display non-conformance
within the early stages of a release. The technology that
we have implemented has given our field merchandising team
the platform to effectively and measurably drive sales for
us and our retailer partners."
"Twentieth Century Fox is a technologically
advanced enterprise seeking improved efficiencies and the
information immediacy demanded of todays 24-7 retail
market," said Extended Systems CEO and President
Steve Simpson. "Were committed to providing Global
1000 companies like Twentieth Century with the mobile and
wireless tools they need to address market demands and successfully
advance their businesses."
Twentieth Century Foxs mobile product
display field application will be rolled out the companys
operations worldwide, as required on a territory by territory
basis. By utilizing Zync-Solutions field service application
and Extended Systems mobile and wireless data sync
technology, Twentieth Century Fox can further improve product
display consistency throughout its global retail outlets.
About XTNDConnect Server
Extended Systems XTNDConnect Server
mobile data management and synchronization software enables
IT departments to securely integrate and manage the myriad
of mobile devices and applications that are becoming increasingly
important to the corporate enterprise. XTNDConnect Server
enables users to synchronize Palm, Pocket PC, SyncML, Symbian,
and RIM mobile devices with corporate servers including
Microsoft Exchange, Lotus Domino, and any database accessible
via ADO (OLE DB), ODBC, and a variety of custom databases.
About Extended
Systems
Extended Systems provides the expertise,
strategy and solutions to help enterprise organizations
streamline their business processes through mobile technology.
The companys mobile software suite enables companies
to mobilize critical enterprise applications such as e-mail,
field service, sales force automation (SFA), enterprise
resource planning (ERP), and customer relationship management
(CRM). In addition, the company offers Bluetooth and IrDA
wireless connectivity software and client/server database
management systems. Extended Systems has more than 2,500
enterprise customers worldwide; and key alliance relationships
with Ericsson, Handspring, HP, IBM, Microsoft, Motorola,
Nokia, Palm, Sharp, Siemens and Toshiba.
Founded in 1984, Extended Systems has offices
and subsidiaries in the United States and worldwide. For
more information, visit the company Web site at www.extendedsystems.com.
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Exclusive web templates. web templates are a bit costly and will ensure that the web templates is not resold to any other customer This press release contains forward-looking
statements, including statements regarding the success of
XTNDConnect Server and the on-going success of the companys
relationship with Twentieth Century Fox. These risks and
uncertainties include the overall economic conditions and
the level of information technology purchasing by existing
and potential customers, the success of key business relationships,
continued growth in the markets for our products, the perceived
and realized benefits of mobile devices, the timely development
and acceptance of new products and technologies, the risks
associated with development of new products and product
enhancements, the impact of competitive products and pricing,
and other risks as detailed from time-to-time in Extended
Systems' SEC filings, including its 2002 Annual Report on
Form 10-K filed on September 23, 2002 and Quarterly Reports
on Form 10-Q to be filed in fiscal 2003.
* Product, company, and brand names
herein may be trademarks or registered trademarks of their
respective owners.

We'd like to hear from you. Please send
us your suggestions or comments.
John Tidwell
Event Co-Founder
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